Question 1

What's the difference between categories and niches on Telegram Ads Spy?

Accepted Answer

Categories are coarse-grained super-groups (6: Finance & Crypto, Betting & Casino, Commerce, Tech & Gaming, News & Education, Lifestyle) — each aggregates 3-8 related niches. Niches are the granular taxonomy (29 total, e.g. crypto vs trading vs prop-firm all sit inside Finance). Categories are the entry point for researchers wanting a broad view; niches are for advertisers wanting precise competitive analysis.

Question 2

How are categories ranked on this page?

Accepted Answer

By total creative count across all niches inside each category — highest volume first. The current archive holds 547,191 classified creatives across categories. Finance & Crypto leads with 193,003 creatives. Drill into /categories/<slug> for the per-group creative feed and top advertisers.

Question 3

Can I export per-category data?

Accepted Answer

Yes — https://tgadsspy.com/api/v1/categories returns per-category aggregates with the niches inside each group. https://tgadsspy.com/api/v1/categories.csv provides a flat CSV (one row per category × niche pair) for pandas / Excel pivots. Both free-tier 60 req/min, CC-BY-4.0 license.

Question 4

What signals does each category page expose?

Accepted Answer

Per category: total ad volume, niches inside (with per-niche counts), top advertisers by creative count, payment-source split (Gram / EUR Telegram Ads Cabinet / Stars), geo distribution, recent creative feed. Same SEO depth as the niche-level pages — Schema.org CollectionPage + ItemList + FAQ.