WIKI · GUIDES & DEEP-DIVES
Telegram Ads Wiki
In-depth articles about Telegram Ads — how the cabinets work, launch strategy, mini-app playbooks, pricing, comparisons with other ad platforms. Written by the G.Media team from the practice of running real launches.
17 articles · 6 categories · refreshed monthly
·Getting started
What is Telegram Ads — complete 2026 guide
FRESHPlain-English breakdown of the official Telegram advertising platform — cabinets, formats, pricing, who it is for.
5 min · updated 2026-09-23
How to launch Telegram Ads — step-by-step guide
FRESHFrom signup to first served impression — concrete checklist, timelines and budget floors per cabinet.
7 min · updated 2026-09-23
Telegram Ads cabinet verification — what KYC actually asks
FRESHPractical walkthrough of KYC for the euro cabinet, which most advertisers reach through a reseller — documents, timelines, common rejection reasons, and what the Gram and Stars cabinets check instead.
5 min · updated 2026-09-23
·Cabinets deep-dive
EUR vs Gram vs Stars — which Telegram Ads cabinet to pick
FRESHSide-by-side comparison of the three official Telegram Ads cabinets — euro, Gram and Stars — across access, entry budget, targeting and use cases.
6 min · updated 2026-09-23
Telegram Ads pricing 2026 — what it actually costs
FRESHWhat Telegram actually publishes about price (one floor: a 0.1 Gram minimum CPM), what resellers and third parties quote and with what source, entry budgets per cabinet, and the hidden costs no one mentions.
5 min · updated 2026-09-23
Telegram Ads moderation — what gets approved and rejected
FRESHConcrete rules of Telegram Ads moderation across the euro, Gram and Stars cabinets after the May–August 2026 policy rewrite — what passes, what gets rejected, how to resubmit.
6 min · updated 2026-09-23
How the Telegram Ads CPM auction works — and what Telegram does not publish
FRESHWhat Telegram actually documents about sponsored-message pricing (one number: a 0.1 minimum CPM, now denominated in Gram), what it never published, and where the widely-repeated auction numbers really come from.
6 min · updated 2026-09-23
·Strategy & launch
How to spy on competitor Telegram Ads
FRESHPractical workflow for surfacing every ad a competitor runs — niches, creatives, spend estimates, channel targets.
4 min · updated 2026-09-23
Telegram Ads creative patterns — what advertisers actually run
FRESHConcrete copy, banner and CTA patterns that recur most often across 50K+ indexed Telegram Ads creatives — what advertisers actually do, since click data is not available to third parties.
6 min · updated 2026-09-23
Telegram Ads in emerging markets — Africa, MENA, South-East Asia
FRESHVertical patterns, language gaps and cabinet preferences across Telegram's fastest-growing emerging-market geographies — what actually runs there and how to spot it.
8 min · updated 2026-09-23
CTA URL best practices for Telegram Ads
How to design the destination URL of a Telegram sponsored message — t.me deeplinks, external URLs, tracking parameters, common mistakes that hurt conversion.
6 min · updated 2026-05-19
·Mini-apps
Mini-app launch playbook — Hamster, Catizen, Blum patterns
FRESHHow successful Telegram mini-apps go from zero to millions — proven 5-stage playbook used by Catizen, Blum, MemeFi.
8 min · updated 2026-09-23
Telegram Stars monetization playbook for mini-app founders
FRESHHow to design Stars (XTR) monetization that doesn't kill retention — pricing tiers, gift mechanics, IAP timing, what kills mini-apps.
7 min · updated 2026-09-23
·Analytics & data
Top niches in Telegram Ads — 2026 distribution
FRESHWhich categories dominate Telegram advertising spend right now — distribution, CPM ranges and growth trends.
4 min · updated 2026-09-23
Telegram Ads measurement & attribution — the practical playbook
FRESHHow to actually measure Telegram Ads performance when the platform itself reports almost nothing. UTM strategy, bot-funnel deep-links, cohort inference.
7 min · updated 2026-09-23
·Comparisons
Telegram Ads vs Facebook Ads — when to choose what
FRESHHonest comparison of Telegram and Meta advertising — targeting, audience, pricing, creative format, scale.
5 min · updated 2026-09-23
Telegram Ads vs Google Ads — when each one wins
FRESHHonest comparison of intent-based search/display ads (Google) and context-based messenger ads (Telegram). Targeting, attribution, pricing, niches.
6 min · updated 2026-09-23
TG GLOSSARY
Looking for a term definition?
122 short defined terms in /info — sponsored message, CPM, Gram cabinet, App Center, share of voice and more. Wiki = longform; glossary = quick reference.
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