Telegram Ads cabinet verification — what KYC actually asks

Before you can run a single ad in the euro cabinet, you go through KYC. In practice that happens with the authorised reseller or agency that opens the cabinet for you: a direct contract with Telegram is only for very large advertisers — resellers put it at around €2 million, of which €1 million is a deposit, and Telegram does not publish these numbers (eLama). The Gram and Stars cabinets skip most of this paperwork. This guide gives the practical 2026 picture.

#What you are asked for

A typical euro-cabinet verification request:

1. **Legal entity name and address** — must be a registered company; sole proprietors and individuals are not accepted in most geos

2. **Beneficial owner identity** — passport or national ID of the person controlling the entity (≥25% ownership threshold)

3. **Source-of-funds declaration** — where the ad budget comes from; standard answers: «business revenue», «founder capital», «investor funds»

4. **Industry / vertical declaration** — crypto and finance get routed to additional review; gambling is not a review question at all, because Telegram's ad policies ban it

5. **Initial budget** — resellers start from €250 (Click.ru, since 9 February 2026, before commission and VAT — Click.ru) to €500; eLama lets you start with no upfront payment and pay monthly for actual spend

6. **Website URL** — must match the brand you'll advertise; thin landing pages get flagged

#Timeline

• **Standard tech/B2B brand** — 1–3 business days
• **E-commerce, fintech** — 3–5 business days
• **Crypto, DeFi, NFT** — 5–10 business days, sometimes additional KYC rounds

#Documents that speed things up

• **Recent bank statement** (last 3 months) showing the company is active
• **Company registry extract** (Companies House for UK, USPTO equivalents)
• **Tax registration certificate** for the geo of operation
• **Compliance letter** for regulated industries (financial services)

Provide these proactively — Telegram will ask for them in iteration 2 anyway, so attaching upfront cuts a week.

#Common rejection reasons

• **«Insufficient business documentation»** — bank statement too old or doesn't show activity. Fix: get a fresh statement
• **«Industry mismatch»** — you declared «tech» but the website is clearly crypto trading. Fix: be honest in the form
• **«Source of funds unclear»** — vague answer triggers review. Fix: be specific («€50K reserved from Series A round closed Jan 2026»)
• **«Beneficial owner KYC incomplete»** — passport photo low-res, missing back side. Fix: re-upload high-res scans
• **«Trademark dispute»** — you declared a brand name another entity owns. Fix: cannot fix; resolve trademark first

#After verification

You get cabinet access through the reseller. You pay the reseller in EUR, usually by bank transfer, and the reseller funds your cabinet; its commission is typically 15–20% on top of spend, plus local taxes. Only top up what you plan to spend within 30 days.

#What if you're an individual

The euro cabinet does not accept individual advertisers in most geos. Workarounds:

• Register a sole-proprietor entity (1–2 weeks in most jurisdictions)
• Use an existing entity even if not your day-job (cousin's IP company etc.)
• Hire an agency with their own verified cabinet (e.g. G.Media Agency) — they sub-contract you under their relationship
• Use the self-serve Gram cabinet, if targeting explicit channels, bots and search keywords is enough

#Gram and Stars cabinets

These skip the corporate paperwork, but not every check:

• **Gram cabinet (formerly the TON cabinet)** — you open it yourself at ads.telegram.org and top it up in Gram (GRAM, formerly Toncoin) through Fragment from a TON wallet. There is no reseller contract, but Fragment may ask for identity verification. Practitioners cite a deposit of about 20 Gram.
• **Stars cabinet** — spends the Stars balance of a channel or bot you own, and can only promote that same channel or bot. It is not a way to buy ads for a third-party product.

Moderation is identical in all three cabinets — only the paperwork differs. This is why crypto-native projects often start in the Gram cabinet: it skips the reseller contract, not the ad policies.

#See also

Full launch playbook (with verification timeline integrated): /wiki/how-to-launch-telegram-ads. Cabinet comparison: /wiki/eur-vs-ton-vs-stars. Moderation rules after you have a cabinet: /wiki/telegram-ads-moderation.