Term · ad-types
Gram cabinet (formerly TON Ads)
The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 2026; the blockchain is still called TON). It is not a direct deal with a channel owner: the ads are ordinary sponsored messages and pass the same moderation as in the euro cabinet. The balance is topped up in Gram via Fragment from a TON wallet, and Fragment may ask for KYC; practitioners cite a deposit of about 20 Gram. The official minimum CPM is 0.1 Gram. Targeting is limited to explicit lists of channels, bots and search keywords — no geo or interests. In the Telegram Ads Spy archive the Gram cabinet accounts for about four in five creatives (80.4% on 23 Sep 2026).
Related terms
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Telegram Ads PlatformThe official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible
- Affiliate / ArbitrageurA partner who promotes third-party offers on a CPA/CPL basis, earning a share of the conversion revenue. Telegram is a major traff
- Media BuyerA professional who purchases ad inventory on behalf of an advertiser, typically within an agency or an in-house performance team.
Cite this entry
Telegram Ads Spy (2026). "Gram cabinet (formerly TON Ads)" in Telegram Ads glossary. https://tgadsspy.com/info/ton-ads
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