Term · ad-types
Sponsored Message
A Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters) with an optional banner image and a CTA button that points to a channel, bot, mini-app, or external URL. Unlike direct placements bought from a channel owner, sponsored messages are bought through the official Telegram Ads Platform — in EUR, Gram or Stars — and pass Telegram moderation.
Related terms
- Telegram Ads PlatformThe official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible
- Telegram Ad CabinetThe interface on the Telegram Ads Platform where advertisers create campaigns, upload creatives, set targeting and top up the bala
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
- Sponsored invoiceA sponsored message whose CTA opens a Telegram payment invoice (purchase flow) instead of a URL. Identified by media.type=invoice
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
- Premium giveawayA sponsored format where the advertiser raffles Telegram Premium subscriptions (typically 3, 6 or 12 months) to channel subscriber
Cite this entry
Telegram Ads Spy (2026). "Sponsored Message" in Telegram Ads glossary. https://tgadsspy.com/info/sponsored-message
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.