Term · ad-types
Sponsored invoice
A sponsored message whose CTA opens a Telegram payment invoice (purchase flow) instead of a URL. Identified by media.type=invoice in the ad payload, with structured fields: currency (XTR for Stars or ISO-4217 for fiat), total_amount (minor units), title, start_param. Common in Stars-priced bot subscriptions, paid-media offers and digital-goods sales. Tracked as a distinct cashier sub-vertical alongside Premium giveaway and standard ads.
Related terms
- Telegram Stars (XTR)Telegram’s native in-app currency, ISO-4217 code XTR. Stars are purchased by users in the official Telegram client and used to pay
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
Cite this entry
Telegram Ads Spy (2026). "Sponsored invoice" in Telegram Ads glossary. https://tgadsspy.com/info/sponsored-invoice
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