Term · platform
Telegram Ads Platform
The official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible public channels with 1,000+ subscribers. There are three ways to pay: in EUR through the euro cabinet, sold via authorised resellers; in Gram (GRAM, formerly Toncoin) in the self-serve Gram cabinet, formerly the TON cabinet; and in Telegram Stars, which only promote the channel or bot that holds them. Pricing is CPM-based. All creatives are reviewed by Telegram moderation before going live.
Related terms
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Telegram Ad CabinetThe interface on the Telegram Ads Platform where advertisers create campaigns, upload creatives, set targeting and top up the bala
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
Cite this entry
Telegram Ads Spy (2026). "Telegram Ads Platform" in Telegram Ads glossary. https://tgadsspy.com/info/telegram-ads-platform
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