Term · metrics
CPM (Cost per Mille)
Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most direct channel placements. On Telegram Ads, CPM is set by the advertiser and competes for eligible impressions, above a minimum that depends on the cabinet (0.1 Gram in the Gram cabinet; in the euro cabinet €0.30–0.75 for accounts from Russia since 28 August 2026, depending on targeting). On direct placements bought from a channel owner, CPM is implied by negotiating a post price against the channel’s average views.
Related terms
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
See it in the data
Cite this entry
Telegram Ads Spy (2026). "CPM (Cost per Mille)" in Telegram Ads glossary. https://tgadsspy.com/info/cpm
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