Term · metrics
Reach (estimate)
The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the channel’s average post views within 24-48 hours. For multi-channel campaigns, reach is summed across placements, with rough deduplication for audience overlap.
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
- Average Views (avg views per post)The typical number of views a channel's recent posts receive, reported as the median of the last ~20 posts rather than the mean —
- View Rate (views-to-subscribers)The ratio of a channel's average post views to its subscriber count, expressed as a percentage. A 50,000-subscriber channel averag
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Cite this entry
Telegram Ads Spy (2026). "Reach (estimate)" in Telegram Ads glossary. https://tgadsspy.com/info/reach
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