Term · metrics
Impression
A single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the sponsored message is rendered counts as one impression. On direct placements bought from a channel owner, views of the promotional post are counted as impressions.
Related terms
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Impression" in Telegram Ads glossary. https://tgadsspy.com/info/impression
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