Term · platform
Gram (GRAM)
The coin of the TON network, called Toncoin until 15 June 2026, when a community vote renamed it Gram and its ticker from TON to GRAM; no swap or migration was needed. The blockchain itself is still called TON, as are TON wallets. Gram pays for the self-serve Telegram Ads cabinet (topped up via Fragment) and for Suggested Posts, and channel owners receive Telegram Ads rewards in Gram as well as in Stars.
Related terms
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
- Telegram Ads PlatformThe official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible
- FragmentTelegram's platform on the TON blockchain for collectible usernames and numbers, gifts, Stars and Premium, and for payments around
- Telegram Stars (XTR)Telegram’s native in-app currency, ISO-4217 code XTR. Stars are purchased by users in the official Telegram client and used to pay
Cite this entry
Telegram Ads Spy (2026). "Gram (GRAM)" in Telegram Ads glossary. https://tgadsspy.com/info/gram
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.