Top niches in Telegram Ads — 2026 distribution

Telegram Ads spend is heavily skewed by niche. As of 2026, a small number of categories account for the majority of impressions and budget. This article gives the live distribution.

#The dominant niches

By creative count across all three cabinets, the 2026 top-5 are:

1. **Crypto / trading / web3** — 22 % of all sponsored impressions

2. **iGaming / casino / betting** — 18 %

3. **Mini-apps / Telegram-native** — 12 %

4. **News / media** — 9 %

5. **VPN / privacy tools** — 7 %

Combined these five niches drive nearly 70 % of Telegram Ads volume. The remaining 30 % is the long tail: fintech, e-commerce, dating, fitness, education, B2B SaaS, etc.

See the live distribution at tgadsspy.com/niches.

#CPM per niche

Price per niche is not something we can publish: cost never leaves the advertiser's cabinet. What the archive does show is how the **number of indexed creatives** per niche moved year over year — a demand signal, not a price:

For price, ADSLY (2026-04) puts the per-niche band at roughly $0.5–6, with crypto and Web3 on TON at the cheap end and the competitive money verticals at the top — the opposite of the ordering this page used to print.

Mini-app advertising is the standout — the category barely existed in 2024 and is now a top-3 spender, driven by Hamster Kombat-era launches.

#Geo split per niche

Each niche has a dominant geo:

• **Crypto / web3** — UAE, Singapore, US, Russia
• **iGaming** — Brazil, India, Tier-3 EU
• **VPN** — Iran, Russia, China-adjacent, MENA
• **Mini-apps** — global, with concentration in CIS + SEA + LATAM
• **News** — country-local (each country buys local-language inventory)

This matters for cabinet choice — the Gram cabinet (formerly the TON cabinet) dominates crypto, the euro cabinet dominates news/mini-apps/VPN.

#What's growing fast

Niches with 50%+ YoY creative-count growth in 2026:

• **Mini-apps** — +180 %
• **VPN** — +28 %
• **AI tools** — +160 % (new category in 2025)
• **Telegram Stars-paid creators** — +220 % (cashier vertical)
• **Stickers / emoji marketplaces** — +75 %

Niches declining in 2026:

• **News** — -5 % (advertisers shifted to social-native formats)
• **Local services** — -12 % (lost to Google Ads recovery)

#How to use this data

Two practical applications:

1. **Choose where to compete** — if you're entering a new niche, prefer high-growth + medium-CPM segments (mini-apps, AI tools, VPN). High-CPM mature segments (crypto, iGaming) require deeper pockets to land.

2. **Choose where to spend** — if your product fits multiple niches, allocate budget proportional to where your audience actually congregates. Live SoV data per advertiser lives at tgadsspy.com/api/v1/analytics/share-of-voice.

#Data source

Creative-volume numbers in this article come from the public Telegram Ads Spy archive (51K+ creatives indexed). Price figures do not — they are attributed inline to their third-party source with a date, because cost is never exposed to third parties and we do not measure it. CC-BY-4.0. Cite as: tgadsspy.com (accessed 2026-05).