Term · strategies
Niche (Telegram Ads Spy taxonomy)
The granular taxonomy layer in tgadsspy. Each indexed creative is classified into one of ~30 niche slugs by a keyword + regex classifier (e.g. crypto, casino, prop-firm, dating, vpn, bots, podcasts, mini-apps-productivity). Niche is the primary filter for /api/v1/ads?niche=<slug> and per-niche pages at /niches/<slug>. For coarser browsing — see Category. The classifier rules live in lib/niche.ts; new rules propagate to historical creatives via the reclassify-creatives cron every 30 minutes.
Related terms
- Category (Telegram Ads Spy taxonomy)The coarse-grained taxonomy layer in Telegram Ads Spy — six super-groups: Finance, Gambling, Tech, Content, Commerce, Lifestyle. E
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Niche classifierThe keyword + regex pipeline that assigns a niche to each newly-ingested creative. Implemented in lib/niche.ts as priority-weighte
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
Cite this entry
Telegram Ads Spy (2026). "Niche (Telegram Ads Spy taxonomy)" in Telegram Ads glossary. https://tgadsspy.com/info/niche
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