Term · metrics
Share of Voice (SoV)
Share of advertising airtime captured by a single advertiser within a niche or geo over a time window. Computed as: (advertiser's creatives in scope) ÷ (all creatives in same scope) × 100%. A 25% SoV in the crypto niche means 1 in 4 sponsored impressions came from that advertiser. SoV is the canonical signal for competitive positioning — used by buyers to size opponents, by sellers to price retainers, by analysts to track market consolidation. Computed live via /api/v1/analytics/share-of-voice on tgadsspy.com; default windows 7d / 30d / 90d.
Related terms
- AdvertiserThe entity paying for ads — a brand, agency, affiliate or solo buyer. In Telegram Ads Spy each advertiser has a dedicated profile
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- Media BuyerA professional who purchases ad inventory on behalf of an advertiser, typically within an agency or an in-house performance team.
See it in the data
Cite this entry
Telegram Ads Spy (2026). "Share of Voice (SoV)" in Telegram Ads glossary. https://tgadsspy.com/info/share-of-voice
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.