Term · technical
Telegram Mini App
A web application that runs inside Telegram via the bot API. Mini apps give advertisers a native-feel experience without leaving the Telegram client — popular for games, token launches, mini-shops and onboarding flows. A sponsored message’s CTA can point directly to a mini app.
Related terms
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Telegram Main Mini AppA bot configuration where the launch-button opens a full-screen mini-app by default instead of a chat. Set via @BotFather, exposed
- Stars rating levelA public Telegram metric awarded to bots based on accumulated Telegram Stars revenue. Levels run from 0 (no Stars earned) upward;
- Cashier creativeA sponsored message that triggers a payment flow directly inside Telegram instead of redirecting to an external landing page. Thre
Cite this entry
Telegram Ads Spy (2026). "Telegram Mini App" in Telegram Ads glossary. https://tgadsspy.com/info/mini-app
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