Term · compliance
erid and ORD (Russian ad marking)
In Russia every online ad must carry the label "Реклама", information about the advertiser and an erid token issued by an advertising data operator (ORD); statistics go to the ORD by the 30th of the following month and on to Russia's unified register of online advertising (ERIR). In Telegram Ads the euro cabinet sold through resellers is the only route with marking: the erid goes into the ad's "Other information" field and into the landing-page URL. The Gram and Stars cabinets provide no marking.
Related terms
- KYC (Know Your Customer)A regulatory process requiring financial-services advertisers to verify customer identity before allowing transactions — passport
- EUR Ads CabinetThe euro-billed Telegram Ads cabinet. The classic and original of the three official cabinets, it is sold through authorised resel
- Brand SafetyThe practice of keeping advertiser creatives away from content that would damage brand reputation — hate speech, violence, illegal
Cite this entry
Telegram Ads Spy (2026). "erid and ORD (Russian ad marking)" in Telegram Ads glossary. https://tgadsspy.com/info/erid
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.