Term · metrics
LTV (Lifetime Value)
The total revenue a single user generates over their full active relationship with the advertiser — used to determine the ceiling on customer-acquisition spend. Telegram advertisers in subscription-driven niches (VPN, education, trading platforms) target high-LTV cohorts even at higher initial CAC. Common formulas: average revenue per user × average retention months, or sum of historical purchases per cohort.
Related terms
- CAC (Customer Acquisition Cost)The total marketing + sales spend required to acquire one paying customer. For Telegram-ads buyers, CAC equals total campaign spen
- ROAS (Return on Ad Spend)A profitability metric calculated as revenue generated divided by ad spend, often expressed as a ratio (3:1 means $3 revenue per $
- Attribution WindowThe time period during which a conversion is credited back to an ad click. Typical windows: 24-hour click, 7-day click, 28-day cli
See it in the data
Cite this entry
Telegram Ads Spy (2026). "LTV (Lifetime Value)" in Telegram Ads glossary. https://tgadsspy.com/info/ltv
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.