Term · strategies
Retargeting
Serving follow-up ads to users who previously engaged — visited a page, started a bot flow, abandoned a cart. Telegram Ads Platform does not expose native pixel-based retargeting; advertisers build retargeting inside their own funnel (bot users, newsletter subscribers) and deliver follow-up via direct messaging, not via sponsored messages.
Related terms
- Conversion TrackingThe process of attributing a user’s action (signup, purchase, deposit) back to the ad that drove the traffic. On Telegram, the mos
- CPA (Cost per Action)The total ad spend divided by the number of target actions (signups, purchases, deposits). For affiliate teams running on Telegram
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
Cite this entry
Telegram Ads Spy (2026). "Retargeting" in Telegram Ads glossary. https://tgadsspy.com/info/retargeting
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