Term · technical
Deep Link
A URL that opens a specific screen or action inside an app rather than its landing page. Telegram deep links use the `tg://` scheme (e.g. `tg://resolve?domain=durov`) and open Telegram at a specific channel, bot, or mini-app. Sponsored messages often use t.me URLs that browsers translate to deep links when Telegram is installed.
Related terms
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
- Telegram Mini AppA web application that runs inside Telegram via the bot API. Mini apps give advertisers a native-feel experience without leaving t
Cite this entry
Telegram Ads Spy (2026). "Deep Link" in Telegram Ads glossary. https://tgadsspy.com/info/deep-link
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