Term · technical
Sticker Pack
A collection of Telegram stickers. While sticker packs aren’t a direct ad format, brands use branded sticker packs as top-of-funnel exposure: free to send, viral-adjacent, and linkable via `t.me/addstickers/<pack>` — a valid CTA destination from sponsored messages.
Related terms
- CTA ButtonA call-to-action button inside an ad creative that points to a destination — a t.me channel, a t.me bot, a mini-app, or an externa
- Deep LinkA URL that opens a specific screen or action inside an app rather than its landing page. Telegram deep links use the `tg://` schem
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
Cite this entry
Telegram Ads Spy (2026). "Sticker Pack" in Telegram Ads glossary. https://tgadsspy.com/info/sticker-pack
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.