Term · ad-types
Banner in Bot
An ad format inside Telegram bots shown to a selected audience rather than to everyone who opens a given bot, announced by MTS AdTech in September 2026. Targeting, per MTS: socio-demographics, channel subscriptions, MTS Big Data segments or the advertiser's own phone base; the creative is text, a logo and a custom emoji, without photos or video. Telegram has not published its own announcement, so the terms are preliminary.
Related terms
- Telegram BotAn automated account on Telegram that can receive messages and commands and respond programmatically. Bots are a common CTA target
- Telegram Ads TargetingThe targeting options across Telegram's three ad cabinets. EUR cabinet (via resellers) — country, language, interests, specific ch
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
Cite this entry
Telegram Ads Spy (2026). "Banner in Bot" in Telegram Ads glossary. https://tgadsspy.com/info/banner-in-bot
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