Term · strategies
Telegram Ads Targeting
The targeting options across Telegram's three ad cabinets. EUR cabinet (via resellers) — country, language, interests, specific channels, bots and search keywords, plus retargeting of your own subscribers. Gram cabinet (formerly the TON cabinet, self-serve, paid in Gram) — only explicit lists of channels, bots and search keywords, with no geo or interests: you reach a crypto audience by listing crypto / DeFi / NFT channels (the platform does not read on-chain wallets or token holdings). Stars Promotions — minimal targeting, and only for your own channel or bot. On privacy, since 28 August 2026 ads.telegram.org makes one promise: it does not use the contents of private chats or contact lists for ad targeting. Country, language and interests are the main levers in the EUR cabinet for most B2C launches; channel lists are preferred for niche B2B and crypto.
Related terms
- Telegram Ads PlatformThe official advertising system by Telegram, launched in 2021. Advertisers buy sponsored messages that are served across eligible
- EUR Ads CabinetThe euro-billed Telegram Ads cabinet. The classic and original of the three official cabinets, it is sold through authorised resel
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
- Stars PromotionsThe third way to pay for Telegram Ads, in Telegram Stars (XTR — Telegram's native digital currency). A channel or bot spends the S
- Geo TargetingSetting ads to be shown only to users in specific countries or regions. On the Telegram Ads Platform, advertisers target by channe
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
Cite this entry
Telegram Ads Spy (2026). "Telegram Ads Targeting" in Telegram Ads glossary. https://tgadsspy.com/info/telegram-ads-targeting
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.