Term · metrics
CPC (Cost per Click)
Pricing model where the advertiser pays only when a user clicks the ad. The Telegram Ads Platform uses CPM by default, but effective CPC can be derived as CPM/CTR/10 — useful for comparing across platforms where CPC is native (Google Ads, Meta Ads).
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- CTR (Click-Through Rate)The ratio of ad clicks to impressions, expressed as a percentage. On the Telegram Ads Platform, CTR is reported to the advertiser
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
See it in the data
Cite this entry
Telegram Ads Spy (2026). "CPC (Cost per Click)" in Telegram Ads glossary. https://tgadsspy.com/info/cpc
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