Term · metrics
CTR (Click-Through Rate)
The ratio of ad clicks to impressions, expressed as a percentage. On the Telegram Ads Platform, CTR is reported to the advertiser in the ad cabinet. High-performing sponsored messages in competitive niches (crypto, trading) typically show 0.5–1.5% CTR; broader consumer offers can reach 3–5%.
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
- Engagement Rate (ER)The share of a channel’s audience that interacts with a post — typically views divided by subscriber count. Channels with high ER
See it in the data
Cite this entry
Telegram Ads Spy (2026). "CTR (Click-Through Rate)" in Telegram Ads glossary. https://tgadsspy.com/info/ctr
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