Term · strategies
Frequency Cap
The maximum number of times the same ad is served to the same user within a time window. On the Telegram Ads Platform, frequency is automatically managed to prevent ad fatigue — the same sponsored message is typically shown to a user at most once per session and capped daily.
Related terms
- ImpressionA single display of a creative to a viewer. On the Telegram Ads Platform, each time a user opens a qualifying channel and the spon
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
- Engagement Rate (ER)The share of a channel’s audience that interacts with a post — typically views divided by subscriber count. Channels with high ER
Cite this entry
Telegram Ads Spy (2026). "Frequency Cap" in Telegram Ads glossary. https://tgadsspy.com/info/frequency-cap
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.