Term · ad-types
Telegram Search Ads (Sponsored Peers)
Ads above Telegram's global search results, sold since April 2025 through Telegram Ads. The advertiser picks up to 10 keywords of 4–32 characters and promotes a channel or bot — websites cannot be promoted in search. In the API the placements are called sponsored peers. Search ads bought with TON/Gram are not shown to users in Russia, Ukraine, Israel and Palestine; those bought with Stars are shown everywhere. Keywords must not exploit harmful or sensitive topics (ad policy §4.8).
Related terms
- Sponsored MessageA Telegram ad format served at the bottom of qualifying public channels. A sponsored message is a short text (up to 160 characters
- Telegram Ads TargetingThe targeting options across Telegram's three ad cabinets. EUR cabinet (via resellers) — country, language, interests, specific ch
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
- Telegram Stars (XTR)Telegram’s native in-app currency, ISO-4217 code XTR. Stars are purchased by users in the official Telegram client and used to pay
Cite this entry
Telegram Ads Spy (2026). "Telegram Search Ads (Sponsored Peers)" in Telegram Ads glossary. https://tgadsspy.com/info/search-ads
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.