Term · metrics
Telegram Ads Pricing
Cross-cabinet pricing models on Telegram Ads. The EUR cabinet uses a CPM auction; for accounts from Russia the minimum CPM has been €0.60 for country or language targeting, €0.30 for Politics & Incidents and €0.75 for channels, bots and search since 28 August 2026 (on 17 February 2026 it had been cut from €1.00 to €0.70), and SA Media put the average CPM at €0.97 in August 2026; niche × geo spreads the price (web3/crypto = top, MENA news = floor). Entry is through resellers, from €250–500. The Gram cabinet (formerly the TON cabinet) is paid in Gram with an official minimum CPM of 0.1 Gram; competitive crypto channels are estimated from about $0.5–1.5 CPM (ADSLY, April 2026). Stars Promotions spend a channel's or bot's own Stars on ads for itself: one Star is worth $0.02 of ad credit (30% discount) versus $0.013 on withdrawal, with no fixed rate to Gram. Detailed percentile distributions and live benchmarks are published at tgmetrics.net; per-creative spend estimates at tgadsspy.com/advertisers.
Related terms
- CPM (Cost per Mille)Cost per one thousand impressions. A standard advertising pricing model used by the Telegram Ads Platform and, implicitly, by most
- EUR Ads CabinetThe euro-billed Telegram Ads cabinet. The classic and original of the three official cabinets, it is sold through authorised resel
- Gram cabinet (formerly TON Ads)The self-serve Telegram Ads account at ads.telegram.org, paid in Gram (GRAM, formerly Toncoin — the coin was renamed on 15 June 20
- Stars PromotionsThe third way to pay for Telegram Ads, in Telegram Stars (XTR — Telegram's native digital currency). A channel or bot spends the S
- Ad Spend (estimate)The total amount an advertiser has spent on a campaign. In Telegram Ads Spy, ad spend is estimated from impression count times an
- Reach (estimate)The estimated number of unique viewers a creative is likely to have. In a public channel, reach is commonly approximated by the ch
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Cite this entry
Telegram Ads Spy (2026). "Telegram Ads Pricing" in Telegram Ads glossary. https://tgadsspy.com/info/telegram-ads-pricing
Licensed CC-BY-4.0 — reuse allowed including commercial, attribution required.